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2026
I spent three hours reading about Freddie Mercury at 2 AM and I think I figured out why we’re obsessed with rock stars.
February 2026 · 5 min read

Everyone wants to be free of social approval but almost everyone is terrified of what happens when you stop chasing it.

Most rules aren’t real.
February 2026 · 3 min read

The ones that are, you’ll know because you chose them.

Where are all the young men?
February 2026 · 3 min read

I take the tube to work most mornings and I have a genuine question: where are all the young men?

Say the weird shit. See who stays.
February 2026 · 2 min read

I'd been so committed to being the safest person in every room that I'd accidentally become the most boring one.

Cigarettes don't kill people.
February 2026 · 2 min read

We've been blaming the wrong things for most of what goes wrong with people's health. The thing doing the damage is always underneath the thing we can see.

Feelings are a terrible way to measure money.
February 2026 · 2.5 min read

The first thing I learned about money after graduating is that feelings are a terrible way to measure it.

I quit my first job out of university in three days.
February 2026 · 3 min read

Three days isn't reckless if you're being honest. Three days is just how long it takes when you're paying attention.

Startups Win Because They Still Listen
February 2026 · 2 min read

A 13-person startup can build better tools than companies with entire departments dedicated to "customer insights" who somehow still don't know what their customers want.

The best career advice I ignored was “go somewhere safe.”
February 2026 · 3 min read

Don't read this if you love working in the corporate world. I joined a 10 person startup instead of a graduate scheme, and it was the single best decision I've made for my career so far.

Writing is thinking, and AI is doing it for you
February 2026 · 1.5 min read

You don't think first and write second. You think by writing. That's what bothers me about outsourcing it.

You're not your work. Learn that early.
February 2026 · 1.5 min read

The moment someone tells you your work needs improving, your brain wants to translate that into "you need improving." Those are two completely different sentences.